American Association of Advertising Agencies


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American Association of Advertising Agencies

A lobbying and trade organization for advertising agencies in the United States. In addition to promoting legislation on behalf of the advertising industry, it also provides resources for advertising agencies. For example, it publishes the AAAA spot contract, which is a standardized contract members may use to save the cost of creating special contracts for each client. Its headquarters are in New York City.
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Launched by the nation's largest media and marketing trade associations - the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB) - with support from the Council of Better Business Bureaus (CBBB), the Program responds to the Federal Trade Commission's call for more robust and effective self-regulation of online behavioral advertising practices that would foster transparency, knowledge and choice for consumers.
The chief negotiator for the Association of National Advertisers and the American Association of Advertising Agencies, John McGuinn, declared the industry would conduct ``business as usual'' during the strike.
The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB).
The Eastern Section of the SAG/AFTRA board of directors voted to authorize the strike Sunday, after rejecting a final offer from the American Association of Advertising Agencies and the Association of National Advertisers.
10-11 American Association of Advertising Agencies Financial Conference, Grand Hyatt Union Sq.
In addition, EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms.
Last November each hour of prime-time network television contained an average of 16 minutes, 43 seconds of advertising and other ``nonprogramming'' content, a jump of 59 seconds from the preceding year, says a survey by the American Association of Advertising Agencies.
He also serves as director of the Government Relations Committee for the American Association of Advertising Agencies (AAAA) and is a member of its national board of directors.
Anything that allows me to fast-forward through programming I don't want to see is bad for us,'' said Allen Banks, executive media director for Saatchi & Saatchi North America and chairperson for the media policy committee of the American Association of Advertising Agencies.
21-24 American Association of Advertising Agencies Management Conference & Annual Meeting, Alameda, Fla.
Sheehan serves on the Board of Trustees of Thayer Academy, Catholic Charities of the Archdiocese of Boston, the American Association of Advertising Agencies, and The American Ireland Fund.
The contract, which was negotiated with the Association of National Advertisers and the American Association of Advertising Agencies, provides for an 8 percent increase in session fees and is retroactive to April 1.

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