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American Association of Advertising Agencies

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American Association of Advertising Agencies
A lobbying and trade organization for advertising agencies in the United States. In addition to promoting legislation on behalf of the advertising industry, it also provides resources for advertising agencies. For example, it publishes the AAAA spot contract, which is a standardized contract members may use to save the cost of creating special contracts for each client. Its headquarters are in New York City.


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The agreement with the Association of National Advertisers and the American Association of Advertising Agencies takes effect Oct.
Nielsen Monitor Plus is the system that will be used to measure average national commercial minutes, and both the Cabletelevision Advertising Bureau and the American Association of Advertising Agencies have already intervened in its launch.
The American Association of Advertising Agencies, New York City, has launched a new initiative to promote ethnic diversity and inclusiveness in the advertising industry.
 
 
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