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American Agency System

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American Agency System
A way to sell insurance whereby a self-employed individual or an independent company offers policies through different, competing insurers. This person or company is responsible for finding potential policyholders and often explains the advantages and disadvantages of individual policies. If a client buys a policy, the person or company receives a commission from the insurer. The advantages to the American agency system are that it keeps costs down for insurance companies (because they do not have to pay for marketing themselves) and provides potential policyholders a wider array of options. It is also called the independent agency system.


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she has more than 25 years of experience in the american agency system as a leader, author and trainer.
Zurich believes in the American Agency System and in professional, independent insurance agents -- and backs it up in many ways.
INTRODUCTION The American Agency system of selling insurance, whereby independent agents represent multiple insurers and own the rights to the expirations of the policies they sell, has been the object of much criticism and has come under competitive pressure from alternative means of distributing insurance.
 
 
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