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Ambiguous Statement |
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Ambiguous Statement In advertising, any statement that does not have a specific meaning. Ambiguous statements are particularly useful if a new product does not have a target audience or if the producer is unsure to whom it will appeal. For example, an advertiser may call a new product "fresh" in its advertising because, although it may mean different things to different people, it is usually interpreted positively. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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