Alternate Weeks


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Alternate Weeks

In broadcast advertising, an agreement whereby a radio or television station puts out a commercial for one week, then refrains for a week, then puts it out for one more week. The advertiser then pays for two weeks of advertising even though the commercial will be broadcast over the course of three weeks.
References in periodicals archive ?
Food waste and recycling are now collected weekly with black bag/bin and garden waste collected on alternate weeks.
At the moment teams only play on alternate weeks so member teams can continue to organise other matches in-between given the flexible affiliation.
Doing blue and brown bins on alternate weeks halves the number of trucks required and overhead costs.
Alternate weeks will see the Gotham Records Saturday Showcase.
Landfill is collected on alternate weeks, with recyclable waste collected on the other week.
When rep was part of my life as a professional actor, we played a comedy and a thriller on alternate weeks until perpetual laryngitis went with the long rehearsals, overwork and low pay over a three month stint.
The county council says household waste and recycling bins are collected on alternate weeks, and the system has worked successfully for a number of years.
Pike fishing is allowed on alternate weeks, Monday to Fridays with the next one the week starting June 30.
And the council has put the improvement down to a new collection system which sees different bins picked up on alternate weeks.
Most households will be issued with a grey wheelie bin for ordinary rubbish that cannot be recycled or composted and a green wheelie bin for garden waste, which are collected on alternate weeks, always on the same day of the week.
Now they pick up the normal rubbish in the green wheelie bins every other week, and the blue recycling bins on the alternate weeks.