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Alternate Weeks |
Also found in: Acronyms, Encyclopedia | 0.01 sec. |
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Alternate Weeks In broadcast advertising, an agreement whereby a radio or television station puts out a commercial for one week, then refrains for a week, then puts it out for one more week. The advertiser then pays for two weeks of advertising even though the commercial will be broadcast over the course of three weeks. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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