Alternate Sponsorship

Alternate Sponsorship

An agreement in which two companies advertising different products buy the same broadcast time together, each paying for half, and alternate which product is advertised. For example, two companies may buy time from a station at 3:30 p.m. Monday through Thursday. Company A may broadcast its product Monday and Wednesday, while Company B does the same Tuesday and Thursday. Alternate sponsorship reduces costs for advertisers and is most common when a timeslot has largely the same audience several days per week.
References in periodicals archive ?
This NEW website also has various options for contributions, ticket purchases, alternate sponsorship options, and opportunities for additional volunteer participation.
The society is not in favour of the reported move by the Ministry of Labour to work out an alternate sponsorship system through establishing independent companies and establishments in place of individual sponsors.
Dynea Corporation and Borden Chemical alternate sponsorship of the award.
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