Alpha Pup

Alpha Pup

In business, a slang term for a young adult likely to set trends in consumer use. Alpha pups are most useful in focus groups and similar situations.
References in periodicals archive ?
He's no slouch in the studio himself either, and as Anenon has seen a split EP and remixes pop up on labels like Non Projects and the aforementioned Alpha Pup.
Jarel recently released the genre re-defining Android Love Mayhem from his newly-launched Label Who imprint, distributed by Alpha Pup.
With a little practice and some buy-in from your peers, you, too, can create directives like, "You're not going to impress the alpha pups with Barneyware, so if you want BDNs, stop boiling the ocean and get out there and develop the killer app for the Evernet.