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Aided Recall |
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Aided Recall In marketing, a technique to determine how well viewers or listeners remember an advertisement. In aided recall, a test audience is shown an advertisement and is asked questions about it. The testers give verbal cues to help the test audience remember important points about the advertisement. This contrasts with unaided recall, where no such help is given. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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