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Aided Recall

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Aided Recall
In marketing, a technique to determine how well viewers or listeners remember an advertisement. In aided recall, a test audience is shown an advertisement and is asked questions about it. The testers give verbal cues to help the test audience remember important points about the advertisement. This contrasts with unaided recall, where no such help is given.


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Unaided recall of SYNC tripled, while aided recall doubled.
Aided recall was assessed by presenting subjects with a list of five sentences summarizing five different warning messages, one of which is the one they were actually exposed to.
Tracking studies done by Ipsos-Reid of Winnipeg, Manitoba, show 50 percent aided recall.
 
 
 
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