A recent study by Nielsen and Google showed a large increase in aided recall
and details of an advertisement from a group of people who viewed a Volvo ad on multiple devices compared to a group who viewed the ad only on TV.
Hence, the survey included a section on aided recall
and recognition of official ING NYC Marathon sponsors.
of advertised brands was statistically the same (63%-64% for light loads and 58% and 59% for moderate and heavy loads).
warning labels in aided recall
, depth of processing, and perceived argument strength.
Tracking studies done by Ipsos-Reid of Winnipeg, Manitoba, show 50 percent aided recall
Don't knows" can be reduced by being realistic in your data gathering instrument or providing cues or techniques of aided recall
for the respondent.
Unaided recall of SYNC tripled, while aided recall
Such levels of aided recall
have remained largely unattainable thus far for traditional BTL media.
Other methodologies that capture online behavior through aided recall
are unreliable for campaign planning.
VideoEgg AdFrame units combined with video interstitials maximize ad recall: Allowing for deeper engagement after a Video interstitial ad increased total unaided and aided recall
Unaided recall across the 10 different brands tested averaged 55 percent, while aided recall
averaged 85 percent; * After 24 to 72 hours, most consumers could still recall the same number of advertisers' brands unaided.
Average brand aided recall
was 43% across all advertisers.