Agency of Record


Also found in: Acronyms.

Agency of Record

In marketing, an advertising agency that a large corporation uses to coordinate all its advertising. That is, when a company uses several different advertising agencies, the agency of record deals directly with broadcasters and other media in order to make the advertising process more efficient. In general, the agency of record receives a fee from the other advertising agencies for this service.
References in periodicals archive ?
CrossBreed Holsters has selected Epicosity (formerly Epic Multimedia) as its public relations agency of record.
Select tactical direct mail pieces will feature the name and phone number of a guest's last agency of record.
has been named public relations agency of record for Atlas Oil Co.
Boxing Clever brings extensive experience in liquor marketing, as agency of record for numerous spirits brands, including Tuaca Liqueur, Chambord and Finlandia Vodka.
It initially named AKQA as its digital agency of record in early 2011.
Clark is the agency of record for the Fayetteville A&P Commission, and was also the first agency of record for the Bentonville A&P.
Elk Mountain Resort, a 275-acre luxury resort in southwest Colorado, has named Chevalier Advertising, Marketing & Public Relations as its agency of record.
FORT WORTH, Texas -- Concussion, a full-service marketing, advertising and design firm, has been chosen as agency of record for Dallas Area Rapid Transit (DART) announced Dennis Mochon, DART Assistant Vice President, Marketing and Advertising.
M2 EQUITYBITES-November 1, 2012-Xhibit signs client agreement and becomes Agency Of Record for Synergistic Nutrition(C)2012 M2 COMMUNICATIONS http://www.
Mercedes-Benz India, a subsidiary of Daimler AG (NYSE: DAI) (FWB: DAI), has named Mediaedge:cia (MEC) as its new agency of record.
Louis, which Delta and Pine Land Company eventually named its agency of record.
Bear Advertising has been chosen as the agency of record for 5.
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