Agency of Record


Also found in: Acronyms.

Agency of Record

In marketing, an advertising agency that a large corporation uses to coordinate all its advertising. That is, when a company uses several different advertising agencies, the agency of record deals directly with broadcasters and other media in order to make the advertising process more efficient. In general, the agency of record receives a fee from the other advertising agencies for this service.
References in periodicals archive ?
NewFire Media , an online advertising agency dedicated to improving ROI in digital media, will serve as Krystal's new Digital Agency of Record .
It initially named AKQA as its digital agency of record in early 2011.
CrossBreed Holsters has selected Epicosity (formerly Epic Multimedia) as its public relations agency of record.
has been named public relations agency of record for Atlas Oil Co.
Boxing Clever brings extensive experience in liquor marketing, as agency of record for numerous spirits brands, including Tuaca Liqueur, Chambord and Finlandia Vodka.
As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars.
Trimble named Nicholson Kovac its agency of record with the assignment to develop a fully integrated campaign for the 2005 season.
Bear has also been chosen as the agency of record of Thales Navigation's Magellan brand of Global Positions Systems (GPS).
of Little Rock said late last week that it is conducting a national review for its advertising agency of record.
a marketing, advertising and public relations agency based in Northern Virginia, announced today that the American Institute of Aeronautics and Astronautics (AIAA), the largest membership association for professionals in the aerospace industry, has selected Focused Image as agency of record for the association's strategic marketing communications.
Adamson Named Interactive Agency of Record for Rawlings and Worth Brands 4.
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