Agency Group

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Agency Group

A number of independent advertising agencies that agree not to compete and to help each other in markets with which other agencies in the group are not familiar. For example, Agency A may be based in New York and Agency B in New Orleans. If Agency B has a client who wants to expand into the New York market, it may call on Agency A for help. The first agency group was established in 1929. They are not as common as they once were, because advertising agencies are increasingly merging rather than working together. An agency group is also called an agency network.
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In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies.
As ADK's Regional Director-Asia, Mr Masato Hori, expressed the strategic importance of this partnership to ADK, President and CEO of AGA, Mr Roger Sahyoun, said, "I am confident that this partnership will definitely put AGA -- ADK among the top agency networks in the MENA region.
In another major office tenant signing at 622 Third Avenue, TMP Worldwide, one of the world's largest recruitment advertising agency networks, has leased the building's top four floors, comprising 106,000 square feet of space, for its New York headquarters.
The top five advertisers, brands, advertising holding companies, agency networks, and agency offices globally are as follows:
Agency partnership tops $175 million in annual sales and becomes one of the top ten independent agency networks in Massachusetts
Commenting on BBDO's record-setting performance, Donald Gunn asked, "What on earth do other agency networks have to do to stop them (BBDO) from making it ten?
With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network, has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
DDB Worldwide, which finished among the top four agency networks, was recognized as the World's Most Awarded Network in Europe.
Unlike other agency networks, Constella is built upon specific guiding principles and global best practices designed to give clients a single agency network experience and superior local results.
agency networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide were rated numbers one, two and three as The Most Awarded Agency Networks in the World for 2006 by The Gunn Report.
In order to earn the FIPS certification, Fortress' FC-X Series of security controllers were put through rigorous testing by an accredited independent lab and reviewed by NIST, ensuring they satisfy the government's high standards for use within agency networks.
com/), Adweek's Global Agency Network of the Year for the second year in a row, is one of the leading advertising agency networks in the world with 206 offices in 96 countries.
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