Agency Group

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Agency Group

A number of independent advertising agencies that agree not to compete and to help each other in markets with which other agencies in the group are not familiar. For example, Agency A may be based in New York and Agency B in New Orleans. If Agency B has a client who wants to expand into the New York market, it may call on Agency A for help. The first agency group was established in 1929. They are not as common as they once were, because advertising agencies are increasingly merging rather than working together. An agency group is also called an agency network.
References in periodicals archive ?
Global Banking News-October 20, 2017--Michael Adam Insurance Agency becomes part of Satellite Agency Network Group
by the Agency Network Scientific Advice54 (ANSA), but they appear rather independent.
With its extensive global travel agency network and in-depth understanding of the Pacific market, we look forward to continuing to work with Amadeus, said Air New Zealand group general manager commercial, Jeff McDowall.
The Awards Gala, held at Conrad Centennial Singapore and attended by some 170 guests, ended on a high note with the announcement of the Agency of the Year and Agency Network of the Year Awards.
com)-- E3 Agency Network, an international association of independent marketing communications agencies, welcomed two new members at its annual meeting in Lisbon, Portugal on May 24, bringing the network to a total of 31 agencies.
BBDO agencies in 20 countries contributed to the network's success, ranking as the most awarded agency network in digital and the most awarded agency network in film.
He works from The Hanover offices on Wall Street, developing relationships with brokers and clients directly, as well as seeking out opportunities afforded through The Hanover agency network.
YORKSHIRE Building Society has revealed plans to open a new branch in Ilkley - as part of plans to set up 12 new branches over the next two years along with further expansion of its agency network.
The new agency is one of 15 to be opened since last summer as part of Yorkshire's plans to extend its agency network.
Other appointments include Pres of the Advertising Agency Network International and the Trans-Canada Advertising Agency Network, as well as numerous teaching posts at Wilfrid Laurier University.
Dutch-Swedish full service digital agency network LBI International AB (LBi) said on Wednesday (6 February) that it has agreed to acquire the Belgian website measurement and web analytics agency OX2.
gac and getma international in global agency network tie-up
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