Agency Group

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Agency Group

A number of independent advertising agencies that agree not to compete and to help each other in markets with which other agencies in the group are not familiar. For example, Agency A may be based in New York and Agency B in New Orleans. If Agency B has a client who wants to expand into the New York market, it may call on Agency A for help. The first agency group was established in 1929. They are not as common as they once were, because advertising agencies are increasingly merging rather than working together. An agency group is also called an agency network.
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Previously Associate Director at McCann Erickson, one of the world's largest agency groups, Catherine has worked with international brands in automotive, leisure and other industries.
He added that these agencies will complement Steadfast's current mix of specialised agencies and make the company one of the major agency groups in Australia with annual gross written premium of over $335 million.
Acquisitions made by privately owned agency groups, while still higher than any other individual category of buyers, declined in 2012 relative to the year prior, and OPTIS says the fall is "perhaps due to greater competition" for deals.
The new offices will bring together over 1,100 staff from Havas Worldwide and agency groups Euro/RSCG, MPG and Arnold--currently in disparate locations throughout New York City.
The company recently joined United Co-opTravel's Freedom Travel Group,one of the UK's largest agency groups.
The EPA's Emergency Response Team Center (ERTC), located in Edison, New Jersey, provides services to support the Office of Emergency and Remedial Response and their project managers, on-scene coordinators, as well as other agency groups in the area of hazardous material and spills control.
The four estate agency groups have 1,700 offices throughout the UK and house-sellers wishing to take advantage of this extra distribution channel will not have to pay any additional fee to advertise their property on the site.
Japan's largest advertising agency, will be taking an equity stake in a company that will be created by a merger of two ad agency groups -- the Leo Group of Chicago and the MacManus Group of New York, industry sources said Wednesday.
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