Agency Commission

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Agency Commission

1. A fee that an advertising agency charges a client for the services it provides. This is usually a percentage of the costs the agency incurs in the process of providing the services.

2. A discount that a broadcaster gives an advertising agency for bringing in advertisers. Because the agency acts as an intermediary and saves the broadcaster the time and expense of finding clients, the broadcaster usually gives the agency a 15% discount.
References in periodicals archive ?
But, while it was in line with Gray's guidance, this is down26% from 2014, when factoring in agency commissions, as political dollars totaled $65.
February 9 will mark the 20th anniversary since US airlines first capped and then cut travel agency commissions, leading some prognosticators to incorrectly predict the demise of the travel agent.
1million, and travel agency commissions were up more than five per cent to PS14.
The Agency Banks are given agency commissions or turnover commissions by the country s apex lender for management business on behalf of the Government.
As well as donating agency commissions throughout the rest of this year, Navaretta and her agents will take part in CBTF's fundraisers.
Health Minister Simon Burns said: "Advertising spend is defined as covering only media spend - inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT.
Advertising spend is defined as covering only media spend, inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT.
In fact, the principals of CAA shared the consulting fees and the agency commissions they collected, both with each other and with their employees.
One possible solution was to lower travel agency commissions, and many of the major domestic carriers attempted to do so.
com site enables firms to search for IT contractors without having to pay often high agency commissions, and instead charges a competitive flat-rate fee.
After sales taxes, airport taxes and agency commissions, a $39 fare nets the company around $28 per passenger," Aeroperu legal advisor Raul del Solar says.
TOKYO -- Northwest Airlines (NYSE: NWA) today announced that standard travel agency commissions will be eliminated for tickets sold on or after October 1, 2008 in Japan.