Agency Commission

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Agency Commission

1. A fee that an advertising agency charges a client for the services it provides. This is usually a percentage of the costs the agency incurs in the process of providing the services.

2. A discount that a broadcaster gives an advertising agency for bringing in advertisers. Because the agency acts as an intermediary and saves the broadcaster the time and expense of finding clients, the broadcaster usually gives the agency a 15% discount.
References in periodicals archive ?
February 9 will mark the 20th anniversary since US airlines first capped and then cut travel agency commissions, leading some prognosticators to incorrectly predict the demise of the travel agent.
1million, and travel agency commissions were up more than five per cent to PS14.
The Agency Banks are given agency commissions or turnover commissions by the country s apex lender for management business on behalf of the Government.
As well as donating agency commissions throughout the rest of this year, Navaretta and her agents will take part in CBTF's fundraisers.
Health Minister Simon Burns said: "Advertising spend is defined as covering only media spend - inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT.
Advertising spend is defined as covering only media spend, inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT.
com site enables firms to search for IT contractors without having to pay often high agency commissions, and instead charges a competitive flat-rate fee.
After sales taxes, airport taxes and agency commissions, a $39 fare nets the company around $28 per passenger," Aeroperu legal advisor Raul del Solar says.
TOKYO -- Northwest Airlines (NYSE: NWA) today announced that standard travel agency commissions will be eliminated for tickets sold on or after October 1, 2008 in Japan.
Northwest Airlines (NYSE: NWA) has announced a change in its policy on travel agency commissions in the Japanese market.
Other key elements of LAN's new business model will be the reduction in sales and distribution costs through higher Internet penetration and reduced agency commissions, a faster turn around time, and increased self-check through web check-in and kiosks at airports.
GOL also said that it also expects annual cost savings of BRL95-105m in travel agency commissions in 2007.