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Agency of Record |
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Agency of Record In marketing, an advertising agency that a large corporation uses to coordinate all its advertising. That is, when a company uses several different advertising agencies, the agency of record deals directly with broadcasters and other media in order to make the advertising process more efficient. In general, the agency of record receives a fee from the other advertising agencies for this service. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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