Age & Life-Cycle Segmentation

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In marketing, a strategy that divides potential customers into various groups based upon their ages or their states in life and devises different campaigns for each. For example, given a product that appeals both to young people and to older people, an age and life-cycle segmentation strategy would use different tactics for the two age groups. It might produce commercials on daytime television for the older potential customers and viral Internet advertisements for the younger people.

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