Against the Grain

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Against the Grain

The practice of folding paper or feeding it into a printer in a direction other than the one in which the fibers of the paper run. Going against the grain leads to bulkier material and as such is rarely recommended, especially in marketing.
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Interestingly, it is Ludo's mom and not his dad who loses the faith, a choice that reflects the against-the-grain spirit of a movie determined not to go the easy route.
Here's a sophisticated, against-the-grain study of the politics of popular TV by Elayne Rapping, who writes a regular column on culture for The Progressive.