Afternoon Drive

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Afternoon Drive

In radio broadcasting, the period of time between 3 p.m. and 7 p.m. The afternoon drive occurs when people are going home from work and very often listening to the radio. Because of the higher volume of radio listeners during the afternoon drive, advertising rates are higher during this time period. The other peak time in radio listening is the morning drive.
References in classic literature ?
The first fine afternoon drive up to Fiesole, and round by Settignano, or something of that sort.
The streets are not as clogged as they usually are (Friday afternoon drives during rush hour on Sheikh Zayed Road are actually pleasant
The motoring-mad midfielder has since been photographed taking wife Victoria for relaxing afternoon drives.
Afternoon drives in the country along deserted leafy lanes with occasional glimpses of the sea.