Afternoon Drive

Afternoon Drive

In radio broadcasting, the period of time between 3 p.m. and 7 p.m. The afternoon drive occurs when people are going home from work and very often listening to the radio. Because of the higher volume of radio listeners during the afternoon drive, advertising rates are higher during this time period. The other peak time in radio listening is the morning drive.
References in classic literature ?
The first fine afternoon drive up to Fiesole, and round by Settignano, or something of that sort.
Many buyers go on a Sunday afternoon drive searching for 'For Sale' boards in their preferred locations.
La Tricolor KLNZ-FM Ranked Number One Spanish-Language Radio Station and Number One in Afternoon Drive Time Among Latino Adults
By the mid-1990s the local public radio station, which for many years had aired Bluegrass music during the afternoon drive, dropped the format, citing the need to better meet the tastes of the increasingly wealthy Washington, D.
But before then, gear up for possibly a tough afternoon drive home tomorrow as the snow is expected to return.
We all know how tough it is to overtake pensioners on a Sunday afternoon drive.
Young Canada Reads" is a three-year-old project of CBC Radio's Mainstreet, the Nova Scotia afternoon drive show.
The new afternoon drive show will be co-hosted by Dave Damashek, who until recently was Adam Carolla's sidekick on 97.
Mr Stone will tell KEVI Radio's John White about his work during one of the station's late afternoon drive time programmes when it hits the airwaves on Monday, September 24.
Two friends who went out for an afternoon drive died after a 95mph crash with a tree in "horrendous" conditions.
Fantasy car, Porsche Speedster, a real classic Sunday afternoon drive, actual car a Volvo V50--and no, it's not an old man's car
The 43-year-old, out on a Sunday afternoon drive with her family, died at the scene.