Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Through our Member Affinity Program, ISRI is constantly looking to bring increased value and new benefits to its membership, said Robin Wiener, president of ISRI.
com , a leading provider of independent equity research and earnings data, has announced it has been selected for inclusion in LPL Financial 's new Vendor Affinity Program.
20 for an Alumni Association credit card affinity program.
TEI members with questions about the RIA discounts under the affinity program should contact their field sales force agent.
For an affinity program to be considered for approval, the vendor submits a written proposal to the Member Insurance and Benefits Committee at affinityprograms@calcpa.
today announced the SmartLeads Affinity program for current dealer customers that want to extend Trilogy's SmartLeads program to their other franchise brands.
Tenders are invited for Affinity Program with a Third Party Credit Card Processing Company for USC Aiken
17 /PRNewswire/ -- BBVA Compass is building on its successful affinity program by offering Cougar Banking to the students, alumni, and fans of the University of Houston giving them an opportunity to show their support year round.
Make sure the affinity program or product benefits your members and matches member expectations.
Awareness and branding: Partner profiles are listed on the AppSense Affinity Program website, providing a source of potential new business and new customers.
Tenders are invited for State Credit Card Affinity Program - Request for Information.
as they roll out their new Travel Affinity Program.