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Loyalty Program
(redirected from Affinity program)

   Also found in: Wikipedia 0.01 sec.
Loyalty Program
A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.


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And don't forget CalCPA's numerous other discounts offered through our affinity programs at www.
Mobile Banking Mobile Banking is a specific kind of affinity program.
One of the longest standing affinity programs Bank of America has is with Ducks Unlimited.
 
 
 
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