Affinity Card


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Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.
References in periodicals archive ?
Affinity card programs are so named because the credit union card issuers enters into an agreement with a school or the school's alumni group and then markets and issues credit cards to the school or alumni community.
Kapital Bank published Affinity cards as part of a charity campaign conducted together with VISA International and "Savab Dunyasi" charity fund.
You can then give part of the interest you save to your chosen cause, benefiting it far more than an affinity card ever would.
There is usually a direct relationship between the use of the card and the popularity of the redemption awards offered by the affinity card partner.
Every time you buy something using an affinity card, a donation is automatically made to the charity to which the card is linked.
Relationships like the one we have with Emirates have always been the cornerstone of our affinity card business and our UK credit card relationship with Emirates Skywards has been outstanding.
Even though affinity card issuing may have a become a more difficult regulatory and economic challenge, some credit unions have begun to find payments success by launching affinity card rewards programs, credit union card executives report.
Global Banking News-19 January 2010-BMO to launch new affinity card to Chinese professionals in Canada(C)2010 ENPublishing - http://www.
For every pounds 100 you spend using an affinity card, a set amount will be given to the charity - the most generous is the Comic Relief card which gives 60p, compared to 25p from the Oxfam and RSPCA cards.
This makes it the world's most successful affinity card, says The Guinness Book of Records.
In the US one in five credit cards is an affinity card while it's just one in 20 in the UK," says David Williams- Jones of TransNational.
While other card issuers are standardizing their affinity card programs and raising rates and fees, the University of Nebraska Alumni Association chose PartnersFirst because it is a responsible card provider that will put the needs of the association's constituents first.