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Affiliated Wholesaler

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Affiliated Wholesaler
1. A wholesaler who owns a majority or significant minority stake in one or more retailers. This allows the affiliated wholesaler either control or significant influence over how its products are marketed at a retail level. It also provides one or more guaranteed customers for the wholesaler's products.

2. A group of wholesalers that band together for marketing purposes.


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The third one is the case where the manufacturer brings existing independent marketing intermediaries under their control by organizing them into a group of affiliated wholesalers and retailers (Yoshino, 1971).
Based in Boston, Massachusetts, North American Security Life is a leading provider of packaged investment-oriented products, including variable annuities, variable life, and mutual funds which are distributed through its affiliated wholesalers, Wood Logan Associates, Inc.
The opportunity to access business produced by an affiliated wholesaler, Burns & Wilcox, one of the nation's largest, independently-owned insurance wholesalers, has greatly aided the group's ability to produce favorable underwriting results.
 
 
 
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