Affiliated Retailer

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Affiliated Retailer

1. A retailer owned by an affiliated wholesaler. An affiliated wholesaler owns either a majority or a significant minority stake in the affiliated retailer in order to control directly or indirectly how its products are marketed. That is, the affiliated retailer sells the affiliated wholesaler's products to consumers.

2. A group of retailers that band together for marketing purposes.
References in periodicals archive ?
25 /PRNewswire/ --Jutland Enterprises said today it has completed the previously announced purchase of Howberg's Equipment Company, a leading manufacturer of bagel equipment, and Goldberg's Famous Bagels, an affiliated chain of retail bagel and sandwich shops in northeastern New Jersey.
All Brands is a valuable sales tool, providing hotel brands with maximum exposure of all their affiliated chains.
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