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Adweek |
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Adweek A weekly publication for and by the advertising industry. It covers the goings-on of the industry, including new trends, creative developments, client-agency relationships and so forth. It was established in 1978; it is currently owned by Nielsen. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | ABInBev vp of marketing Keith Levy told AdWeek that the brewer was moving from a "bullpen approach" to one where each agency has a primary brand responsibility, "establishing higher accountability, ownership and performance requirements for the work being managed by these shops. I talked to the critic for Adweek media, Barbara Lippert, and she thinks that, of all insurers, Geico is doing a "fantastic job. The star was the only Brit on the top 10 compiled by US industry magazine Adweek. |
Adweek |
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