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Adweek

   Also found in: Wikipedia 0.01 sec.
Adweek
A weekly publication for and by the advertising industry. It covers the goings-on of the industry, including new trends, creative developments, client-agency relationships and so forth. It was established in 1978; it is currently owned by Nielsen.


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ABInBev vp of marketing Keith Levy told AdWeek that the brewer was moving from a "bullpen approach" to one where each agency has a primary brand responsibility, "establishing higher accountability, ownership and performance requirements for the work being managed by these shops.
I talked to the critic for Adweek media, Barbara Lippert, and she thinks that, of all insurers, Geico is doing a "fantastic job.
The star was the only Brit on the top 10 compiled by US industry magazine Adweek.
 
 
 
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