Advocacy Advertisement

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Advocacy Advertisement

An advertisement that promotes something other than a good or service. Specifically, advocacy advertising advances a political, social, religious or other, similar issue. A commercial asking viewers to vote for a certain candidate is an example of advocacy advertising. An advocacy advertisement may ask for donations for causes. Advocacy advertising is important in raising awareness.
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Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications.
WASHINGTON, April 26, 2013 /PRNewswire-USNewswire/ -- Public affairs firm Berman and Company (BAC) was recently honored with seven Pollie Awards and two Bulldog Awards for its work in issue advocacy advertising and creative public relations campaigns.
and will coordinate political, campaign and advocacy advertising across McClatchy's 28 media properties.
Its specialised services include digital/social media, advocacy advertising, market research, and corporate responsibility.
His section on media strategies explains proactive media relations, broadcast appearances, advocacy advertising, media monitoring and litigation, and direct communication.
BCRA addressed the two biggest problems in the campaign finance system by banning the use of soft money in federal elections and placing new restrictions on candidate-specific issue advocacy advertising.
Saeed Al Shouly, deputy chief editor of Al Jazeera said he did not condone this type of advocacy advertising in general.
Citing a decades-old policy against advocacy advertising, CBS officials rejected MoveOn.
While Rutherford devotes some time t o discussing reactions to such advertising, including backlashes to anti-smoking, drunk driving, and safe sex campaigns, his central interest in Endless Propaganda is the impact of advocacy advertising on the public sphere.
Most advocacy advertising by corporations is softer in tone but pervasive enough to have at least some background influence.
Public issue or advocacy advertising is neither new nor peculiar to the U.
Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility.