advertising agency

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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
CHAPTER TEN: USE OF PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES
Customers and partners such as USA TODAY, MasterCard, Dunkin Donuts, MSN, The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage advertising campaigns uniquely optimized for mobile devices.
Its clients include Fortune 500 corporations, leading mid-market companies, nationally recognized publishers and large advertising agencies.
I'm very excited to play a critical part in helping advertising agencies, publishers, and carriers use MADX to make their mobile advertising initiatives a reality.
Account planning is particularly important in gaining critical knowledge and comprehension of the Latino culture and identity," says Carl Kravetz, chairman of the Association of Hispanic Advertising Agencies (AHAA) and chairman/chief strategic officer of cruz/kravetz:IDEAS.
The company also owns TMP Worldwide, one of the largest Recruitment Advertising agencies in North America.
The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business.
The TSM|Network represents the ideal solution for us, as we can rely on Third Screen Media's knowledge of the industry, well-developed relationships with key advertising agencies and success with mobile advertising campaigns to execute MocoSpace's own mobile program.
On one hand, SCPF is generally recognized as one of the most creative advertising agencies in the world.
Have you ever wondered why advertising agencies don't advertise themselves?
Two of the nation's largest black-owned advertising agencies made breakthroughs in the advertising industry by scoring major contracts with large corporations in May.

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