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Advertising Weight

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Advertising Weight
1. The number of pages in a periodical consisting of advertising divided by the number of total pages.

2. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has an advertising weight of 1 million per day.


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Because you can squeeze one or two keywords into these, they actually carry more advertising weight than the product name itself in many cases.
There are also advertising weights and my favourites of these are two made of regular glass half an inch thick with an adjustable calendar.
Secondly, television advertising will begin airing in the Cleveland and Kansas City markets and television advertising weight will be increased in the Tampa, St.
 
 
 
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