Advertising Weight

Advertising Weight

1. The number of pages in a periodical consisting of advertising divided by the number of total pages.

2. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has an advertising weight of 1 million per day.
References in periodicals archive ?
It Is Expected That The Majority Of The Advertising Weight Must Go For Television And The Internet.
Secondly, television advertising will begin airing in the Cleveland and Kansas City markets and television advertising weight will be increased in the Tampa, St.
Advertising weight will be increased at peak sales times such as hot weekends andbank holidays.
This advertising weight makes it possible to totally saturate a market and dominate the competition.
Forty-one percent of college students with weight problems opened and read spam e-mail advertising weight loss products and 18.
AT&T's @home is a great example of what MNI can do for an online advertiser, by focusing their advertising weight against the top quality Internet savvy demographics that our magazines deliver in the nation's top wired markets," says Ford.
The article analyzed results of 389 IRI BehaviorScan(R) tests, including matched household, consumer panel, split cable, copy, and real world TV advertising weight, as well as questionnaires to test common beliefs about how TV advertising works.
GRPs measure the advertising weight put behind a commercial, whereas PRPs are a combination of GRPs and the persuasive power of the executions on air during a particular period.
We are looking forward to increasing our advertising weight as we add new locations in the market.
The plan is built on the foundation of the association's learning, but enhanced to deliver record advertising weight levels while sustaining a continuous national presence.

Full browser ?