Advertising Standards Authority


Also found in: Dictionary, Medical, Legal, Acronyms, Encyclopedia, Wikipedia.

Advertising Standards Authority (ASA)

a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.

Advertising Standards Authority (ASA)

a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote.
Mentioned in ?
References in periodicals archive ?
The Advertising Standards Authority ruled that the advert could cause offence to some viewers, and should not be shown before 7.
Beyonce perfume advert 'too hot for TV'
The Advertising Standards Authority upheld a complaint, despite the carrier saying it had made clear that travel for major sporting events and holiday periods were exempt.
Low cost airline news
The Advertising Standards Authority is to investigate the firm's pounds 20million campaign, which claims that a packet contains the same amount of salt as a slice of bread and less saturated fat than half a chocolate biscuit.
Radar: LINEKER'S CRISPS AD ATTACKED
It has lodged a complaint with the Advertising Standards Authority.
Kellogg's 'pushes unhealthy food'
The UK's Advertising Standards Authority (ASA) has dismissed complaints made against a newspaper advertising campaign run by Irish low-cost airline Ryanair.
Complaints about Ryanair newspaper ads rejected
The Advertising Standards Authority (ASA), received complaints about a magazine advert for a baby's bottle with a Comfort Nuby teat, placed by Jackel International Ltd.
Bottle claim dispute
Not so in Britain, where the British Advertising Standards Authority recently ruled against Phoenix Dance Company over a poster featuring a nude pas de deux.
Naked in the presence of his enemies
The Advertising Standards Authority agreed with a complainant that it was "irresponsible".
Cowell rap for band's gun stunt
Tel ads were both upheld by the Advertising Standards Authority, which advised the company to seek advice before advertising again.
BT wins complaint over comparisons in One.Tel advertisements
The UK's Advertising Standards Authority (ASA) has completed a piece of research that shows just 1% of all Internet banner and pop-up advertisements are in breach of the British Codes of Advertising and Sales Promotion.
ASA survey finds majority of Internet banner and pop-up ads compliant with guidelines
The Advertising Standards Authority slammed the company after their small print revealed it only applied to the first owner of any new car.
Car claims are stalled

Financial browser ?
Full browser ?