Advertising Standards Authority


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Advertising Standards Authority (ASA)

a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.

Advertising Standards Authority (ASA)

a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote.
References in periodicals archive ?
Details of the Advertising Standards Authority decision can be seen at www.
The Advertising Standards Authority is received more than 35 complaints from the public and is looking into it.
Almost 200 people complained to the Advertising Standards Authority after receiving a fake crime scene dossier in the post.
The order by the Advertising Standards Authority (ASA) followed a complaint against an advert promoting cheap flights to France which included the name Lyon in small letters under the airport destination of St.
THE Advertising Standards Authority have asked for a number of ads to be removed from our screens.
RYANAIR boss Michael O'Leary is heading for another showdown with the Advertising Standards Authority after launching his most astonishing advertising campaign yet.
Complaints to the Advertising Standards Authority said the poster trivialised serious crime and encouraged irresponsible drinking.
Evans is the former Chief Executive of the Alcohol Advisory Council of New Zealand and acted as advisor to the Advertising Standards Authority of New Zealand, the agency responsible for managing the advertising standards code and strategies for improving industry/advertiser compliance where this was an issue.
But the Advertising Standards Authority said they had been told by expertsthatastuttercould not be "cured", only managed and controlled.
The Advertising Standards Authority has now slated the ads as misleading, not least because the flats won't be finished until 2011.
London, Dec 26 (ANI): The Advertising Standards Authority in Britain has been swamped with complaint letters and emails against the billboards emblazoned with the question 'Want Longer Lasting Sex?
After an investigation, the Advertising Standards Authority (ASA) found the commercials breached TV advertising rules relating to misleading advertising, evidence and environmental claims.

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