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ASA
(redirected from Advertising Standards Authority)

   Also found in: Dictionary/thesaurus, Medical, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.01 sec.
ASA
See American Society of Appraisers.


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In early March 2005, the Advertising Standards Authority (ASA) in the United Kingdom--a quasi-government "truth in advertising" watchdog--upheld a complaint against an organic group for fund raising leaflets implying that organic foods were healthier.
Using the Landbank Report, the Women's International Network challenged P&G's environmental equivalency claims before the UK's Advertising Standards Authority, which ruled that P&G's claims were misleading.
Their latest disagreement involves the former's complaint to the Advertising Standards Authority (ASA) that Gillette's advertising is misleading -- complaints that have already been upheld in Australia and Germany.
 
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