Advertising Standards Authority

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Advertising Standards Authority (ASA)

a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.

Advertising Standards Authority (ASA)

a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote.
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