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Advertising Reserve |
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Advertising Reserve An extra amount of money set aside to pay an advertising agency should an unforeseen event occur. For example, if a product proves more popular with younger consumers than older when a company expected the opposite, the company may use the advertising reserve to pay the agency to launch a new ad campaign aimed at youth. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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