Advertising Research Foundation


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Advertising Research Foundation

A non-profit organization in the United States that collects, analyzes and disseminates information on the American advertising industry. It conducts and publishes research in a number of ways; one of its most prominent tools is the Journal of Advertising Research, a peer-reviewed periodical it publishes. ARF was established in 1936 and is based in New York City.
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About the Advertising Research Foundation (ARF) Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions.
Findings of Study, from Council for Research Excellence, to be Presented at Advertising Research Foundation Conference
NEW YORK, March 18, 2013 /PRNewswire/ -- The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.
This report examines the single parent household segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
The Advertising Research Foundation will be hosting the annual gathering of advertising and marketing researchers and brand experts for the 59th straight year, March 17-20, at the Marriott Marquis in New York City.
Bank of America and Organic, along with agency partners BBDO, GMR, TPN, Starcom, Communispace and Ipsos, were presented the two honors by the Advertising Research Foundation (ARF) during the 2010 David Ogilvy Awards ceremony last week for the bank's "The Morris Code" campaign.
23, 2013 /PRNewswire/ -- With retail sales up this past December, according to last week's Commerce Department report, a new study from the Advertising Research Foundation suggests that much of the consumer spend was surely influenced by social media.
Advertising Research Foundation awards top honors to ConAgra Foods' "Shopper Seasons" advertising research
Over his long career, Hal has been a frequent speaker at the Association of National Advertisers, the American Marketing Association and the Advertising Research Foundation.
He is past chairman of the Advertising Research Foundation, a former member of the board of the International Radio and Television Foundation (IRTF) and a former member of the NAB's Research Advisory Board.
Carl Marci, CEO chief science officer, Innerscope Research, has joined the session, "The Latest Advances in Research and What it Means for DPb," moderated by Don Gloeckler, chief research officer, Advertising Research Foundation, formerly of P&G.
The Advertising Research Foundation released its recommendation today to the market research industry regarding online panel quality.
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