Advertising Costs

Advertising Costs

An item on a balance sheet indicating what a company spends advertising its products. Very often, advertising costs are amortized over time and not listed as money is actually spent.
References in periodicals archive ?
Therefore, advertising costs related to loans and leases should be reported as expenses when incurred, regardless of the form of advertising.
220 (1985) (capitalization of advertising costs incurred to allay public opposition to the granting of a license to construct a nuclear power plant).
The traditional measure of advertising costs is "cost per impression" (or cost per thousand impressions, abbreviated as CPM).
We also pay higher taxes, because advertising costs are deductible from the bottom line of corporate taxable profits, which would otherwise be higher.
NBTY stock prices fell dramatically in late April after NBTY disclosed an unexpected rise in advertising costs and a slowdown of sales in its private label business.
The lawsuit alleges that PolyMedica overstated earnings by capitalizing direct response advertising costs related to the acquisition of new customers rather than expensing them as incurred.
In the movie market, the studios say, their margins are being thinned, to as little as 2 percent, by rising production and advertising costs.
to Salvador, the difference in cultures and high advertising costs.
In that case, the Service conceded that package design costs were advertising costs, and the Tax Court found those advertising costs deductible.
Continued Matusiak, "There's a big, big change for handling advertising costs.
Known as 12b-1 fees in mutual fund jargon, marketing fees go to pay for marketing and advertising costs, and also to compensate selling agents.
But deputy director of Strathclyde's Careers Service, Audrey McCulloch is equally keen to stress "employers will benefit too, as they gain access to a large talented pool of possible employees without any recruitment or advertising costs.

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