Advertising Contract

(redirected from Advertising Contracts)

Advertising Contract

1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price.

2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration.
References in periodicals archive ?
The ATP is evaluating terminating the advertising contracts awarded during the previous government, considering that they have little scope.
Alliance Airport Advertising has airport advertising contracts throughout the nation including Los Angeles-Burbank, Las Vegas, Portland International, and Salt Lake City.
New owner can boost revenue by selling long-term advertising contracts to State-wide trades like lawyers, hospitals, hotel chains, restaurants, etc.
5 billion in advertising contracts the federal government awarded between 2003 and 2005.
In early 2006, New York City awarded one of the most lucrative advertising contracts in the world to an obscure Spanish company called Cemusa to rebuild and maintain an exclusive line of outdoor furniture--over 3300 bus shelters and 330 newsstands as well as 20 public toilets.
According to the settlement, the parties have agreed to dissolve their relationship, with Expedia assuming the advertising contracts that Cahners had originated for the "Expedia Hotel Directory.
The plaintiffs have also said they are considering an additional lawsuit seeking damages to recover lost advertising contracts and liquor sales if the city continues to enforce the ban.
The Stockholm transit contract is one of the largest outdoor advertising contracts in the world and winning this tender was one of our key strategic aims for 2007," said Paul Meyer, Global President and Chief Operating Officer of Clear Channel Outdoor.
As the winner of the last five major-market transit advertising contracts in the United States, Titan Outdoor has become the concessionaire of choice for transit authorities seeking to generate increased revenue from the sale of advertising on their properties.
America Online executives also said they had signed up $27 million in new advertising contracts over the last 45 days.
Cybersurf") (CDNX:CY) the owner of 3web, Canada's largest free Internet service provider, today reported signing advertising contracts valued in excess of $1.
Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide.
Full browser ?