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Advertising Contract |
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Advertising Contract 1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price. 2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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