Advertising Contract

Advertising Contract

1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price.

2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration.
References in periodicals archive ?
Scope 2: the County seeks to obtain recommendations on best practices for advertising contract language and compensation structure.
We are pleased to announce this extension to our existing subway advertising contract," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media.
Auto Business News-June 20, 2013--Chevrolet signs five-year advertising contract with The Oscars(C)1994-2013 ENPublishing - http://www.
LAHORE, January 26, 2011 (Balochistan Times): The Lahore High Court on Wednesday issued notice to Chairman National Highways Authority (NHA) and others on a petition against awarding Highway advertising contract in violation of rules and regulations.
But STV said the business has been loss-making due to the impact of a screen advertising contract with Vue Cinemas in 2004.
FORMER Atomic Kitten singer Kerry Katona is set to seal a new six-figure TV advertising contract with frozen food giant Iceland.
The star is pictured in a figure-hugging white tracksuit as part of her lucrative new advertising contract with fashion giants H&M.
A recruitment and marketing agency is expanding northwards as it looks to build on winning a seven-figure advertising contract from regional development agency One NorthEast.
SINGER Liz McClarnon is on song for a busy 2006 as she launches a new single and lands new advertising contract.
Students from a North East theatre school have bagged a television advertising contract.
LAX and Ontario airports advertising contract, $202,000
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