Advertising Appropriation

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Advertising Appropriation

The amount that an advertising agency collects in revenue over a given period of time. Theoretically, this is equal to what the agency charges its clients for services, though this is not always the case. Advertising appropriation is based on how much the company bills to its clients and the amount it actually collects.
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They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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