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Advertising Allowance |
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Advertising Allowance Any funds or discounts a wholesaler provides to a retailer in exchange for advertising the wholesaler's products. The advertising allowance often reimburses the retailer for the cost of advertising the product and is intended to encourage more prominent displays of some products to increase the wholesaler's sales. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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