Advertising Allowance

Advertising Allowance

Any funds or discounts a wholesaler provides to a retailer in exchange for advertising the wholesaler's products. The advertising allowance often reimburses the retailer for the cost of advertising the product and is intended to encourage more prominent displays of some products to increase the wholesaler's sales.
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With a $250,000 to $10 million advertising allowance for radio, TV, internet, print and much more, BMS' Hotel Industry Stimulus Plan provides companies with an instant advertising budget.
Each winner is eligible to receive a $25,000 advertising allowance within Handango's numerous marketing initiatives which include:
Each winner is eligible to receive a US$25,000 advertising allowance within Handango's numerous marketing initiatives which include:
As data collection and analysis became more sophisticated, manufacturers discovered that while they might offer a 2% cooperative advertising allowance and claim this as a cost of goods, in reality only .
This would need to cover items such as advertising allowance, promotional costs, new line monies, overriders, and so on--in short, any payment or discount between a supplier and customer.
If the advertising allowance is volume-based, the vendor usually reduces the retailer's outstanding receivable or issues a credit for future purchases.
Dealers at this level qualify for a 3- to 5-percent co-op advertising allowance, additional promotion funds, sample products, dealer contests, personalized dealer service, authorized Outfitter Dealer Web site, featured status on the ATK Web site (www.
Another said: "We have been asked to bridge a shortfall because we were giving Bestway more of an advertising allowance than Batleys.
If the advertising allowance is based on a percentage of purchases or is volume-based, generally the vendor will reduce the reseller's outstanding receivable or issue a credit for future purchases.
For a more substantial buy-in commitment, Pratesi is offering a program that will allow retailers to have a geographic exclusive, an advertising allowance and access to more of Pratesi's product line, which includes terry robes, table linens, cashmere clothing and blankets, and baby linens.
Upon "proof of performance" in the form of tear sheets, Docter-Optic has a 4 percent advertising allowance that's paid to dealers biannually.
Occasionally a co-op plan will make special concessions for brand new retailers who have no buying history from the manufacturer, by allowing a small advertising allowance based on a percentage of the initial merchandise purchase.
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