Advertiser

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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
By encouraging advertisers to focus on the quality of their ads, we can deliver a better search experience for all of our customers.
Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers.
As a valuable partner to movie theatre proprietors, movie studios and advertisers, CSM offers, among its many services, digital pre-show presentation which showcases advertiser content in high definition.
In 2006, several major advertisers announced they were forming a consortium to experiment with auctioning television advertising inventory in the U.
Advertisers now have the ability to effectively manage their print and online classified ad campaigns through a single online console.
The unions determined that the proposal would allow advertisers to make several commercials in one session while paying the actors for just one.
But if even these large, rich papers can sometimes feel the pressure of advertisers, imagine the influences ordinary papers throughout the country are subjected to.
Advertisers can also be expected to raise such issues as exclusivity and, if they're thinking, a prohibition on, or adjustment for, any obstruction to the sight lines to their signs.
To use the Podtrac Media Planner, advertisers log into Podtrac where they can search podcasts based on key word, content, or demographics, sort podcasts by reach or demographic fit (via the Podtrac Audience Insights(SM) Survey indexed to Mediamark's Survey of the American Consumer, MRI), build lists of podcasts which deliver desired audiences, and share the information with associates and clients.
Going full circle puts advertisers back in control (sort of)
This hardly proves the author's contention "that advertisers buy a 'kept' mentality in relation to the press.
With SeeSaw, media agencies and advertisers can create custom networks that precisely target demographics, places and markets across the U.