Advertiser


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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
The Web has always been about making things easier, and with our next-generation of Web-based Ad Sales, we have provided advertisers and publishers with a number of features and controls that truly facilitate the classified ad placement process," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc.
The question is: Has this newfound marketing cooperation already resulted in a subtle, and sometimes not so subtle, erosion of the limits that editors used to place on advertiser influence?
Black-owned sites have to be creative in how they approach advertisers by delivering real value.
And, with a more permanent arrangement, Owner X not only gets to keep Sign Maven's compensation on the line, but he keeps a convenient intermediary to deal with the advertiser.
For every Birmingham News there are newspapers like New Jersey's Bergen Record, which boldly published fraud allegations against its biggest automobile advertiser, a local Chrysler dealer, who promptly pulled his $1.