The trend of advertiser
consolidation has been a common theme in past years.
Nasdaq:YHOO), a leading global Internet company, today announced a reorganization of its structure and management to align its operations with its key customer segments -- audiences, advertisers
and publishers -- and more effectively leverage Yahoo
Click Forensics provides the industry's largest independent third-party monitoring service that advertisers
and their agencies can use to track their online campaigns of up to 100,000 clicks per month for fraud free of charge.
The Web has always been about making things easier, and with our next-generation of Web-based Ad Sales, we have provided advertisers
and publishers with a number of features and controls that truly facilitate the classified ad placement process," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc.
The question is: Has this newfound marketing cooperation already resulted in a subtle, and sometimes not so subtle, erosion of the limits that editors used to place on advertiser
Black-owned sites have to be creative in how they approach advertisers
by delivering real value.
And, with a more permanent arrangement, Owner X not only gets to keep Sign Maven's compensation on the line, but he keeps a convenient intermediary to deal with the advertiser
Consistent producers of audio and video content gather loyal audiences over time offering advertisers
a compelling and predictable environment for reaching their targets.
and show creators seeking better representation of minorities on TV say the networks seem to have lost sight of the forest for the trees.
For every Birmingham News there are newspapers like New Jersey's Bergen Record, which boldly published fraud allegations against its biggest automobile advertiser
, a local Chrysler dealer, who promptly pulled his $1.
A key part of Turn's future growth will come from deepening and extending relationships with advertisers
and publishers, and he will be invaluable to us as we head into our next phase.
While others are talking and speculating about the next big thing in radio, we're doing it - building two distinct marketplaces that successfully bring advertisers
and radio broadcasters together," said Dave Newmark, Bid4Spots CEO and advertising industry pioneer.