Advertiser


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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
The Web has always been about making things easier, and with our next-generation of Web-based Ad Sales, we have provided advertisers and publishers with a number of features and controls that truly facilitate the classified ad placement process," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc.
The question is: Has this newfound marketing cooperation already resulted in a subtle, and sometimes not so subtle, erosion of the limits that editors used to place on advertiser influence?
Black-owned sites have to be creative in how they approach advertisers by delivering real value.
And, with a more permanent arrangement, Owner X not only gets to keep Sign Maven's compensation on the line, but he keeps a convenient intermediary to deal with the advertiser.
Advertisers and show creators seeking better representation of minorities on TV say the networks seem to have lost sight of the forest for the trees.
For every Birmingham News there are newspapers like New Jersey's Bergen Record, which boldly published fraud allegations against its biggest automobile advertiser, a local Chrysler dealer, who promptly pulled his $1.