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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in periodicals archive ?
Overall, it appears that there is some bias, at least in our sample, against advertisements that incorporate male homosexual imagery, but the same bias was not found for lesbian imagery.
The advertisement was the first time the Los Angeles Times ever ran a mock news column on its front page, although it has been running front page advertisements since 2007.
What Are The Laws and Regulations For Advertisements By Agents and Brokers?
The Aqim Salatak advertisements have been made in the same way advertisements for ordinary products are developed.
In addition to this call-to-action, Portland residents have seen several other ReMix advertisements, including a steady stream of national magazine ad placements.
Advertisement data collected by a research institute Nielsen Media Research, (NMR) not included non commercial advertisements on television, newspapers, and magazines.
In addition, according to Straus, the FCC regulation that allows companies to fax unsolicited advertisements to people with whom the company has an EBR will be rescinded as of Jan.
For this reason, most yellow page advertisements are rich in direct product and purchase information (Butler and Abernethy, 1994, 1996).
This article explains key prohibitions against false and misleading advertising by explaining how the SEC applies rule 206(4)-1, Advertisements by Investment Advisers, of the Investment Adviser Act of 1940.
Hearing the case on Monday (yesterday), the chief justice had inquired how many advertisements did the KP government print and broadcast with pictures of the KP chief minister and party chief Imran Khan.
ISLAMABAD:The Supreme Court Monday banned public advertisements carrying the pictures of political leaders while hearing a suo moto notice case.
Advertising sector watchdog ASCI upheld complaints against 31 misleading advertisements in December 2017, including those of Blue Star, Huggies, Magicbricks, Aava Mineral Water, Apollo Paints among others.