advertisement

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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in classic literature ?
Five minutes of desultory reading brought me unexpectedly to an explanation of the advertisement, in the shape of the following paragraph:
I think," said I, "it's the most extraordinary advertisement that ever got into print
Turning, with an indifferent air, he sauntered up to the advertisement, and read it over.
HONORED MADAM: My brother and I have seen your advertisement, by chance, and beg leave to take the room you offer.
Wilson, off you go at scratch and tell us all about yourself, your household, and the effect which this advertisement had upon your fortunes.
The doctor tapped the advertisement with his forefinger impressively.
The question passed by me unheeded: my thoughts were dwelling bitterly on Van Brandt and his advertisement.
He never saw the dancing-school nor placed his advertisement for a room in a working-class family.
time was the habitual concealment of our better selves--upon the whole, a far less dangerous national error than the habitual advertisement of our better selves, which has become the practice, public and privately, of society in this age.
About six years ago--to be exact, upon the 4th of May, 1882--an advertisement appeared in the Times asking for the address of Miss Mary Morstan and stating that it would be to her advantage to come forward.
It IS the gentleman,' observed the stranger, stopping the schoolmaster in the rehearsal of his advertisement.
And the young rascal drew a copy of the "Epoque" from his pocket, dated the 21st of October (I recall the fact that the crime was committed on the night between the 24th and 25th), and showing us an advertisement, he read: