Advance Renewal

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Advance Renewal

A renewal of a subscription, especially to a periodical, made before the company has its normal promotion to encourage renewals. The advance renewal may be made at the customer's request, or perhaps because the company engages in an automatic renewal policy.
References in periodicals archive ?
Advance renewals are the closest I can come in newsletter marketing to being able to say "This always works.
So they are talking to their landlords about advance renewals.
By their very nature, advance renewals are considered onetime-only mailings.
In writing a lot of advance renewals, I've come to adhere to some fundamentals every time," Lerose said.
But while it is undeniably nice to see that check arrive in the mail, the argument about Advance Renewals and two-year subscription offers centers on whether or not you are "eating the seed corn of the future.
In fact, in at least one state it's illegal to delete the expire date in advance renewals.
Two new advance renewals for KCI's Utility Forecaster pulled in strong results, beating the previous packages by about 2-to-1.
According to Hath, both new advance renewals performed beyond expectations.
Bill didn't invent the concept of advance renewals, but he did make popular his philosophy that "all the money you need to run your newsletter operation is out there in ARNB, the Advance Renewal National Bank.
Well, those days are gone as far as interest rates go, but advance renewals are still a wonderful source for a cash-flow shot in the arm for many newsletter publishers.
Advance renewals have been a controversial technique for B2B publishers for years.