Advance Renewal

Advance Renewal

A renewal of a subscription, especially to a periodical, made before the company has its normal promotion to encourage renewals. The advance renewal may be made at the customer's request, or perhaps because the company engages in an automatic renewal policy.
References in periodicals archive ?
Lee Bellinger at The American Sentinel does a strong package combining a special report offer with an advance renewal option.
In fact, having a renewal timeline--with entries for dates at which the renewal application is mailed to the insured, date for receipt of the completed application, advance renewal indication from the underwriter, etc.
To see what you can do to advance renewal and restoration of the VRA, see Hill Bulletin (p.
NYSE:KCP), the New York-based fashion house, and the Marcolin Group, a leader in the eyewear industry, announce the advance renewal of their licensing agreement for production and distribution of prescription frames and sunglasses under the Kenneth Cole New York and Kenneth Cole Reaction labels through 2014.
I've found this offer to be more effective as an advance renewal, because people who know they are going to renew are more likely to pay now But for prospects to be moved off the fence for just $100 off on an expensive title?
A publisher who knows that his or her cash flow always drops in February, for instance, can plan an advance renewal to bring in cash in February.
As a rule, these advance renewal campaigns are most effective when they can state a definite "deadline date" for action before the price will go up.
This is almost always true for advance renewal offers when sent to the entire list.
They were running a conventional inflation fighter advance renewal campaign, "Renew Now and Beat the Coming Price Increase.
Advance renewal campaigns are often done to the entire list.
Dan Capell, publisher of Capell's Circulation Report for magazine circ directors, counsels that every communication with a subscriber should include an opportunity for an advance renewal.
Full results were sent to all participants and are available as an advance renewal premium (see enclosed flyer).