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Advance Renewal

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Advance Renewal
A renewal of a subscription, especially to a periodical, made before the company has its normal promotion to encourage renewals. The advance renewal may be made at the customer's request, or perhaps because the company engages in an automatic renewal policy.
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This renewal, combined with the 104,000 square foot five-year renewal signed with The Travelers Indemnity Company announced on July 15, represents 316,000 square feet of advance renewals signed this month, or over 15% of our existing 2011 expirations.
Parkway Properties Announces Major Customer Renewal by PR Newswire
Lee Bellinger at The American Sentinel does a strong package combining a special report offer with an advance renewal option.
Economic outlook for 2010: better, but not good by Whitaker, Joel / The Newsletter on Newsletters
In fact, having a renewal timeline--with entries for dates at which the renewal application is mailed to the insured, date for receipt of the completed application, advance renewal indication from the underwriter, etc.
The downturn and D&O: although economic trends may be short-lived, ... by Clarke, Richard G. / American Agent & Broker
 
 
 
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