8) Soner Yildirim, Nese Zayim, and Osman Saka, "Technology Adoption of Medical Faculty in Teaching: Differentiating Factors in Adopter Categories
As for contributions, this study can shed light on determinants and adopter categories
influencing the diffusion of emerging mobile multimedia services as well as provide industry players with insights on markets and users in order to develop desirable mobile content and services.
include innovators, early adopters, early majority adopters, late majority adopters, and laggards (Rogers, 2003).
Correspondence analysis of quantitative online survey: Relationship between adopter categories
In the software industry, because each adopter segment is likely to perceive innovation attributes differently (Saaksjarvi, 2003), software marketers need to identify the different product benefits among multiple adopter categories
before launching new products.
There are five adopter categories
or classifications of the members of a social system based on their rate of innovativeness.
Aspects of the social system come into play during this stage, as well as the three general characteristics of innovativeness (see adopter categories
In this analysis, the countries are chosen from leaders, potential leaders and dynamic adopter categories
8) See Figure 1 for frequency distribution of adopter categories
15,16) Covington studied uptake of fluoride guidelines among practicing dental hygienists in northern British Columbia (15), and Finley-Zarse and her colleagues used diffusion of innovations as the theoretical framework to describe the demographics of adopter categories
in her study of computer-based information gathering behaviours among US dental hygiene educators and practitioners (16) Rogers has defined an innovation as an idea, object, or practice that individuals perceive as new.
The adopter categories
offered by the diffusion and adoption of innovations model include innovators, early adopters, early majority, late majority, and laggards; each category is typified by certain personality variables and communication behaviors that define an individual's predisposition toward adoption.
T he three identified adopter categories
were then used as dependent variables in the subsequent multinominal logit analysis to investigate the effects of communication factors and demographic differences on consumer adoption of electronic banking.