Adnorm

Adnorm

In marketing, the readers of a publication who remember a particular advertisement, expressed as a percentage of readers who ordinarily would remember advertisements of a given type. For example, an adnorm of 50 means 50% of readers remember a given advertisement. An advertisement's adnorm is determined through market research. Adnorm is important because it can influence the success or failure of a marketing campaign.
References in periodicals archive ?
Long considered the industry standard, Adnorms is a knowledge resource for magazine advertisers and publishers, presenting data based on 37,000 advertisements across 840 issues of more than 125 consumer magazines, business and trade publications.
Adnorms presents magazine-advertising data by product category and individual magazine title as well as by every major size and type of print advertisement.
For example, the 2008 Adnorms lists all the major brands studied alongside their "Brand Disposition" scores, which is the number of readers who ranked the brand as their "favorite" or "one of several that they like," among others.