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Adnorm

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Adnorm
In marketing, the readers of a publication who remember a particular advertisement, expressed as a percentage of readers who ordinarily would remember advertisements of a given type. For example, an adnorm of 50 means 50% of readers remember a given advertisement. An advertisement's adnorm is determined through market research. Adnorm is important because it can influence the success or failure of a marketing campaign.


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Long considered the industry standard, Adnorms is a knowledge resource for magazine advertisers and publishers, presenting data based on 37,000 advertisements across 840 issues of more than 125 consumer magazines, business and trade publications.
 
 
 
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