direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
But disgruntled customers seeking to contact firms using Admail are told by the Royal Mail that the information is covered by the Data Protection Act and cannot be disclosed.
Unaddressed admail, or junk mail as it is commonly called, is an irritant across the country and Canadians simply do not understand why it is delivered by their post office," Marleau said.
To order by credit or debit card call 0870 240 3073, quoting ref SMH10368, or send a cheque payable to MGN Ltd to Van Meuwen, Admail ADM3952, Spalding, Lincolnshire PE11 1ZZ, or order online at www.
People should send three unpublished poems of up to 20 lines/160 words to United Press Ltd, Admail 3735, London, EC1B 1JB, before June 30.
To enter, send three unpublished poems on any subject (up to 20 lines and 160 words each) to United Press, Admail 3735, London EC1B 1JB.
By post: please complete the coupon below in block letters and send it, with a crossed cheque, payable to Stour Valley Offers to: Daily Record Magical Worlds of Harry Potter Book Offer, Admail 3231, Ayr, KW7 1WE.
By post: please complete the coupon below in block letters and send your application, with your crossed cheque, payable to Stour Valley Offers, to: Sunday Mail Eye Gel Offer, Admail 3231, Ayr, KA7 1WE.
HOW TO CLAIM: SIMPLy fill out the order form below and send it with a cheque made payable to MGN Ltd, or your card details to: The Mirror Free Allium Bulbs, VMGN89, Admail ADM3952, Spalding, Lincolnshire, PE11 1ZZ.
HOW TO CLAIM: To order your free strawberry plants, fill out the order form below and send along with a cheque (made payable to MGN Ltd) or your card details to: The People Free Strawberry Plants offer, VMGN86, Admail ADM3952, Spalding, Lincolnshire, PE11 1ZZ.
Entrants should send poems to Local Poem, United Press Ltd, Admail 3735, London, EC1B 1JB, or visit www.
To enter send three unpublished poems on any subject (up to 160 words each) to United Press Ltd, Admail 3735, London EC1B 1JB.
Send entries to United Press, Admail 3735, London, EC1B 1JB, before December 31.