Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
Its 650-acre property is an ideal location for expansion of ADI services.
Marty Borg, president of ADI, and his staff continue to examine innovative applications of ADI's technology".
ADI strives to meet the needs of each property manager or super by collaborating with them to make the software tailor made for their needs.
The heat treatment procedure for ductile iron castings in producing ADI consists of three steps:
Any significant decline in domestic equity prices or further appreciation of the Japanese yen could put pressure on the ratings of ADI.
It is our belief that the demand for the 50-75 passenger charter market will increase over the next several years as traditional scheduled airline carriers continue to eliminate lower density and marginally profitable routes," said Donald Reppert, senior vice president of sales and marketing for ADI.
Steven Granat (photo) has signed on as vice president of Sales and Marketing for ADI.
Understanding this relationship, he said, makes it easy to determine what grade the ADI part is after heat treatment.
As a result of the above indications, ADI anticipates a steady sales growth during 1995 and we are taking steps now to insure all sales are handled properly.
Seshan, Indian Institute of Science, Bangalore, India, concentrated on the structure and properties of ADI as affected by low alloy additions.
WISPs and OEMs need the ability to build their own FCC-legal systems from off-the-shelf components," said Steve Yates, President, Founder and CTO of ADI Engineering.