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Click-Through Rate
(redirected from Ad click rate)

   Also found in: Encyclopedia, Wikipedia 0.02 sec.
Click-Through Rate
The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.


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Ad click Rate Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click.
Users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads.
Findings show that audiences have high interaction rates with video ads, users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads.
 
 
 
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