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Click-Through Rate
(redirected from Ad Click)

   Also found in: Encyclopedia, Wikipedia 0.01 sec.
Click-Through Rate
The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.


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For example, people who are looking for website or blog ad clicks need to go to advertising platforms in which people are actively clicking.
So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time: Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 Let''s do the math for our #1 position bid of $3.
These advertisers will pay you based on the number of ad clicks on your site or by the number of views.
 
 
 
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