Click-Through Rate

(redirected from Ad Click)
Also found in: Encyclopedia, Wikipedia.

Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
It's a tough economy out there so rewarding shoppers with even a $5 gift card for their loyalty is a much better investment than paying $5 for a banner ad click off where the shopper sees no benefit," said Adam Roe, Lunchbox CEO.
A cost-per-click (CPC) model drives video advertising engagements, as advertisers agree to pay Mugzy users for each ad click through.
The data set examined for this report spans nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period.
A third type of report will focus on tracking the attainment of specific outcomes, such as ad clicks, in-app purchases or pre-determined session duration goals.
AOL's new CEO, Tim Armstrong, is aggressive about metrics like pageviews and ad clicks.
An analysis of post-Edmunds activity found that these mobile clickers continue to perform serious shopping activities on the OEM or dealer sites where their ad clicks redirect them, suggesting that these engagements are not due to accidental clicks or by mistaking ads for Edmunds content.
Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage in this report, based on a year-long study that analyzed global data spanning 65 billion Facebook ad impressions and 20 million Facebook ad clicks.
8221; Companies who would like to avail the full services delivered through AdWords will be billed for Ad clicks and 15 per cent strategic consulting, and the cost per click would vary per industry and discussed with the company in the initial meetings, he added.
Tripled (3x) client base, to over 1000 top e-commerce clients - 8x increase in ad impressions served - 10x increase in ad clicks - 11x increase in sales generated post-click
With around 90 million ad impressions and 10 million ad clicks and most importantly over 6 million customer acquisitions monthly using Google Adwords the company really stands out from its competitors.
With so few paid-search ad clicks needed to break even either before or after ICANN's 20-cent solution, the effect of the non-refundable fee is negligible from the domain taster's perspective.
Dynamic attribution measures not only ad lift, but also identifies which combination of campaign settings - such as site visits, search ad clicks, and social media engagement - are contributing best to conversions.