advertising agency

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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Its 10,000 users in 85 countries include many of the world's leading advertisers, ad agencies, broadcasters, and digital and print publishers.
Overall, 2004 was a year of recovery for black ad agencies.
As ads are greatly affected by national character, foreign ad agencies are likely to take over or tie up with Japanese companies, he added.
Ad agencies say they have been stockpiling commercials in anticipation of a strike and will run some existing ads longer.
While their corporate clients are aggressively seeking diversity as an advantage for success in the 21st century, ad agencies seem headed for retreat into the past by ignoring the fact that they are alienating prospective employees, customers, and profits.
At the same time, renewal deals in Midtown South often turn out to be more attractive for ad agencies than a relocation back to Midtown's prime markets - on account of "atmosphere," as well as price.
The trick is to make sure that they do their homework to find the best ad agencies and networks to partner with.
It is being distributed to executives at e-commerce companies, ad agencies, PR firms, media buying services, ad-supported Web sites and related media and service companies.
He's been CEO of Grey Global for 30 years--longer than any other leader among the top 10 ad agencies.
ad agencies will create one of the world's largest ad agency groups, accounting for a global market share of 14%, the sources said.
Its latest TV ads - created pro bono by leading ad agencies - will saturate prime time this year thanks to a budget in excess of what Nike or Sprint spent on TV advertising in 1997.
Built for ad agencies, BizGreet features multi-reseller support, a robust video streaming player, social media integration and multi-device player support, including mobile.