Active Buyer

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Active Buyer

In marketing, a customer who has bought a product from a company recently. For example, an active buyer may be a customer who subscribed to a newspaper in the past year. An active buyer is more likely to be a continuing customer than other customers.
References in periodicals archive ?
7 million new buyers for a total of 147 million active buyers.
Certainly one of the top 10 most active buyers of real estate in 2004, Joe Moinian, president of the Moinian Group, has come to represent the quintessential individual investor, the type that bested stiff institutional competition by utilizing unparalleled speed and flexibility in purchases.
Rodale Business Address Masterfile, 326,434 active buyers and subscribers at business address, 245,909 last-12-month buyers and subscribers at business address.
Once again, food processors were the most active buyers, making 229 acquisitions, one more than in 1998.
Powered by Active Buyers Guide(SM), New Feature Helps Shoppers Make Most
McDowell's Large Cap Stock fund has stuck to its name in recent months, adding no government bonds even as other Fidelity equity managers were active buyers of debt.
Although DiSciullo admits that a few major publishers (notably Microsoft and Lotus) didn't contribute customer names to the master list, active buyers tend to show up on multiple mailing lists.
Mobile PC users are highly sought by both online and brick-and-mortar retailers, because they're more active buyers than desktop users," said Dan Ness, Principal Analyst at MetaFacts.
As the company enters 2005, Advance Realty Group is positioned to remain one of the most active buyers of office product in the Northeast.
By answering survey questions about a user's preferences, the Active Buyers Guide helps determine which products best fit the demands, expectations and budget of individual shoppers.
With more than $5 billion in business purchasing transactions facilitated through its marketplace since 2004, BuyerZone's service attracts active buyers seeking purchasing guidance across more than 125 business product and service categories.
The service connects active Buyers with Sellers via www.