Acculturation


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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
The researchers addressed theoretical validity by situating the observed themes and subthemes within Berry's (2003) bidimensional acculturation framework to seek the level of congruency.
In this study, the participants' levels of acculturation were measured by an eight-item Likert-type self-reporting rating scale which had response choices ranging from strongly disagree (1)to strongly agree (5).
The acculturation model specifies four acculturation styles that are jointly determined by one's orientations toward one's own ethnic group and by one's orientation toward other groups, in particular, toward the society of the immigration country.
032], acculturation concern [[chi square](1, N = 416) = 8.
Acculturation was not significantly associated with BD in Asian males, which is contrary to previous findings (Sahi Iyer & Haslam, 2003).
Rethinking the concept of Acculturation, Implications for theory and Research.
It is from this vein that a question is posed about the acculturation of the African immigrants, precisely Nigerians in the United States today.
Diffusion and acculturation theories are approaches essential for identification of the exogenous factors responsible for change in a given society.
Arab-American communities and their acculturation into the American culture and society.
Acculturation is defined as the process of cultural adaptation or change that results from sustained contact between two or more cultures (Berry, 1980; Gonzales, Deardorff, Formoso, Barr, & Barrera, 2006).
Many problems arise in the process of acculturation for recent immigrant families, including those from Mexico and Korea.
Watch for the "Hispanic paradox": Health outcomes are worse among this population with increased acculturation, despite better socioeconomic status, because of factors such as higher rates of teen pregnancy and cigarette smoking, said Dr.