Accounting Rate of Return

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An estimate of the return on an investment. It is calculated simply by finding the investment's profit before taxes and interest expenses. The accounting rate of return is easy to calculate but is not always accurate because it considers the investment's profit, rather than cash flow.

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While focusing significantly on discounted cashflow analysis, such as NPV, this tutorial also examines alternative techniques such as the accounting rate of return and the payback/discounted payback methodology.

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