Account Conflict

Account Conflict

A situation in which a single marketer has agreed to advertise for two competing companies or products. Account conflict usually occurs when two advertising agencies, each handling a company or product, merge or go through an acquisition. Advertisers seek to avoid account conflict because it could result in conflict of interest or at least result in accidental disclosure of confidential information. When an account conflict arises, the advertiser often drops one client or the other.
References in periodicals archive ?
the nation's largest beer import company, today announced it has awarded its $40 million advertising account to the New York office of Lowe & Partners/SMS, concluding a three-month review prompted by an account conflict arising from the sale of its former agency, Wells BDDP.
4 and 12) Simon must cut ties with his first client because the account conflicts with another one, and this displeases Gordon, Simon and Sydney's partner.
Beyond the duplication of head office operations, there is little overlap between the two companies and no significant job losses or client account conflicts were foreseen, he added.
Agency account conflicts and ego problems which precipitate spin-offs usually preclude reunification.